世界のブランドライセンス市場2020:企業別、地域別、種類別、用途別、市場予測2025

GlobalInfoResearchが発行した調査報告書(GIR20OC02116)
◆英語タイトル:Global Brand Licensing Market 2020 by Company, Regions, Type and Application, Forecast to 2025
◆商品コード:GIR20OC02116
◆発行会社(リサーチ会社):GlobalInfoResearch
◆発行日:2020年10月(※2024年版があります。お問い合わせください。)
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本書では、ブランドライセンスの世界市場を調査対象にし、ブランドライセンスの市場概要、企業情報、企業別売上・市場シェア、地域別市場分析(北米、アメリカ、ヨーロッパ、アジア、日本、中国、南米、中東・アフリカ)、種類別分析(アパレル、玩具、アクセサリー、家装飾、ソフトウェアまたはビデオゲーム、食品及び飲料、その他)、用途別分析(エンターテイメント、企業商標またはブランド、ファッション、スポーツ、その他)、市場予測(2021年~2025年)情報などを整理しました。
・市場概要
・企業情報:The Walt Disney Company、Major League Baseball、Iconix Brand Group、Meredith Corporation、Nickelodeon、PVH Corp.、Sanrio、Universal Brand Development、Authentic Brands Group、IMG College (Collegiate Licensing Company)、Electrolux、The Pokémon Company International、Sequential Brands Group、Ferrari、National Football League、National Basketball Association、Westinghouse、Procter & Gamble、Warner Bros. Consumer Products、General Motors、PGA Tour、Ralph Lauren、Stanley Black & Decker、The Hershey Company、Sunkist Growers、BBC Worldwide、WWE、Mattel、National Hockey League、Ford Motor Company
・企業別売上、市場シェア
・ブランドライセンスの地域別市場分析
・ブランドライセンスの北米市場規模2015-2020:アメリカ、カナダ、メキシコ
・ブランドライセンスのヨーロッパ市場規模2015-2020:ドイツ、イギリス、フランス、ロシアなど
・ブランドライセンスのアジア市場規模2015-2020:日本、中国、韓国、インド、東南アジアなど
・ブランドライセンスの南米市場規模2015-2020:ブラジル、アルゼンチンなど
・ブランドライセンスの中東・アフリカ市場規模2015-2020:サウジアラビア、トルコ、エジプト、南アフリカなど
・ブランドライセンスの種類別市場規模2015-2020:アパレル、玩具、アクセサリー、家装飾、ソフトウェアまたはビデオゲーム、食品及び飲料、その他
・ブランドライセンスの用途別市場規模2015-2020:エンターテイメント、企業商標またはブランド、ファッション、スポーツ、その他
・ブランドライセンスの世界市場予測2021-2025:地域別、種類別、用途別
・調査の結果・結論
【レポートの概要】

Market Overview
The Brand Licensing market report provides a detailed analysis of global market size, regional and country-level market size, segmentation market growth, market share, competitive Landscape, sales analysis, impact of domestic and global market players, value chain optimization, trade regulations, recent developments, opportunities analysis, strategic market growth analysis, product launches, area marketplace expanding, and technological innovations.

The most likely (base case) scenario is that the global Brand Licensing sales will be xx in 2020 from Brand Licensing million in 2019, with a change xx% between 2019 and 2020. In addition, based on the latest study, it is to predict that the Covid-19 will be under control in key countries like the United States, Western Europe, East Asia, by the end of Q2 (June), and will resume normal production in Q3 and Q4, the global Brand Licensing market size is expected to grow at xx% or more annually for the next five years.

This report also researches and evaluates the impact of Covid-19 outbreak on the Brand Licensing industry, involving potential opportunity and challenges, drivers and risks. We present the impact assessment of Covid-19 effects on Brand Licensing and market growth forecast based on different scenario (optimistic, pessimistic, very optimistic, most likely etc.).

Market segmentation
Brand Licensing market is split by Type and by Application. For the period 2015-2025, the growth among segments provide accurate calculations and forecasts for sales by Type and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.

By Type, Brand Licensing market has been segmented into:
Apparels
Toys
Accessories
Home Decoration
Software or Video Games
Food and Beverage
Others

By Application, Brand Licensing has been segmented into:
Entertainment
Corporate Trademarks or Brand
Fashion
Sports
Others

Regions and Countries Level Analysis
Regional analysis is another highly comprehensive part of the research and analysis study of the global Brand Licensing market presented in the report. This section sheds light on the sales growth of different regional and country-level Brand Licensing markets. For the historical and forecast period 2015 to 2025, it provides detailed and accurate country-wise volume analysis and region-wise market size analysis of the global Brand Licensing market.

The report offers in-depth assessment of the growth and other aspects of the Brand Licensing market in important countries (regions), including:
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia and Australia)
South America (Brazil, Argentina, Colombia)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Competitive Landscape and Brand Licensing Market Share Analysis
Brand Licensing competitive landscape provides details by vendors, including company overview, company total revenue (financials), market potential, global presence, Brand Licensing sales and revenue generated, market share, price, production sites and facilities, SWOT analysis, product launch. For the period 2015-2020, this study provides the Brand Licensing sales, revenue and market share for each player covered in this report.

The major players covered in Brand Licensing are:
The Walt Disney Company
Major League Baseball
Iconix Brand Group
Meredith Corporation
Nickelodeon
PVH Corp.
Sanrio
Universal Brand Development
Authentic Brands Group
IMG College (Collegiate Licensing Company)
Electrolux
The Pokémon Company International
Sequential Brands Group
Ferrari
National Football League
National Basketball Association
Westinghouse
Procter & Gamble
Warner Bros. Consumer Products
General Motors
PGA Tour
Ralph Lauren
Stanley Black & Decker
The Hershey Company
Sunkist Growers
BBC Worldwide
WWE
Mattel
National Hockey League
Ford Motor Company

【レポートの目次】

1 Brand Licensing Market Overview
1.1 Product Overview and Scope of Brand Licensing
1.2 Classification of Brand Licensing by Type
1.2.1 Global Brand Licensing Revenue by Type: 2015 VS 2019 VS 2025
1.2.2 Global Brand Licensing Revenue Market Share by Type in 2019
1.2.3 Apparels
1.2.4 Toys
1.2.5 Accessories
1.2.6 Home Decoration
1.2.7 Software or Video Games
1.2.8 Food and Beverage
1.2.9 Others
1.3 Global Brand Licensing Market by Application
1.3.1 Overview: Global Brand Licensing Revenue by Application: 2015 VS 2019 VS 2025
1.3.2 Entertainment
1.3.3 Corporate Trademarks or Brand
1.3.4 Fashion
1.3.5 Sports
1.3.6 Others
1.4 Global Brand Licensing Market by Regions
1.4.1 Global Brand Licensing Market Size by Regions: 2015 VS 2019 VS 2025
1.4.2 Global Market Size of Brand Licensing (2015-2025)
1.4.3 North America (USA, Canada and Mexico) Brand Licensing Status and Prospect (2015-2025)
1.4.4 Europe (Germany, France, UK, Russia and Italy) Brand Licensing Status and Prospect (2015-2025)
1.4.5 Asia-Pacific (China, Japan, Korea, India and Southeast Asia) Brand Licensing Status and Prospect (2015-2025)
1.4.6 South America (Brazil, Argentina, Colombia) Brand Licensing Status and Prospect (2015-2025)
1.4.7 Middle East & Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa) Brand Licensing Status and Prospect (2015-2025)
1.5 COVID-19 Outbreak: Brand Licensing Industry Impact
1.5.1 COVID-19 Potential Implications for the Brand Licensing
1.5.1.1 Scenario One: Very Optimistic: COVID-19 has No Influence on Brand Licensing
1.5.1.2 Scenario Two: Optimistic: COVID-19 Will Be Under Control by the End of April
1.5.1.3 Scenario Three: Gloomy: COVID-19 Will Be Under Control Between Q3 and Q4
1.5.1.4 Scenario Four: Most Likely: COVID-19 Will Be Under Control by the End of Q2
1.5.2 Opportunity Analysis in Covid-19 Crisis
1.5.3 Market Risk and Restraints
1.5.4 Market Driving Force
2 Company Profiles
2.1 The Walt Disney Company
2.1.1 The Walt Disney Company Details
2.1.2 The Walt Disney Company Major Business and Total Revenue (Financial Highlights) Analysis
2.1.3 The Walt Disney Company SWOT Analysis
2.1.4 The Walt Disney Company Product and Services
2.1.5 The Walt Disney Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.2 Major League Baseball
2.2.1 Major League Baseball Details
2.2.2 Major League Baseball Major Business and Total Revenue (Financial Highlights) Analysis
2.2.3 Major League Baseball SWOT Analysis
2.2.4 Major League Baseball Product and Services
2.2.5 Major League Baseball Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.3 Iconix Brand Group
2.3.1 Iconix Brand Group Details
2.3.2 Iconix Brand Group Major Business and Total Revenue (Financial Highlights) Analysis
2.3.3 Iconix Brand Group SWOT Analysis
2.3.4 Iconix Brand Group Product and Services
2.3.5 Iconix Brand Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.4 Meredith Corporation
2.4.1 Meredith Corporation Details
2.4.2 Meredith Corporation Major Business and Total Revenue (Financial Highlights) Analysis
2.4.3 Meredith Corporation SWOT Analysis
2.4.4 Meredith Corporation Product and Services
2.4.5 Meredith Corporation Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.5 Nickelodeon
2.5.1 Nickelodeon Details
2.5.2 Nickelodeon Major Business and Total Revenue (Financial Highlights) Analysis
2.5.3 Nickelodeon SWOT Analysis
2.5.4 Nickelodeon Product and Services
2.5.5 Nickelodeon Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.6 PVH Corp.
2.6.1 PVH Corp. Details
2.6.2 PVH Corp. Major Business and Total Revenue (Financial Highlights) Analysis
2.6.3 PVH Corp. SWOT Analysis
2.6.4 PVH Corp. Product and Services
2.6.5 PVH Corp. Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.7 Sanrio
2.7.1 Sanrio Details
2.7.2 Sanrio Major Business and Total Revenue (Financial Highlights) Analysis
2.7.3 Sanrio SWOT Analysis
2.7.4 Sanrio Product and Services
2.7.5 Sanrio Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.8 Universal Brand Development
2.8.1 Universal Brand Development Details
2.8.2 Universal Brand Development Major Business and Total Revenue (Financial Highlights) Analysis
2.8.3 Universal Brand Development SWOT Analysis
2.8.4 Universal Brand Development Product and Services
2.8.5 Universal Brand Development Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.9 Authentic Brands Group
2.9.1 Authentic Brands Group Details
2.9.2 Authentic Brands Group Major Business and Total Revenue (Financial Highlights) Analysis
2.9.3 Authentic Brands Group SWOT Analysis
2.9.4 Authentic Brands Group Product and Services
2.9.5 Authentic Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.10 IMG College (Collegiate Licensing Company)
2.10.1 IMG College (Collegiate Licensing Company) Details
2.10.2 IMG College (Collegiate Licensing Company) Major Business and Total Revenue (Financial Highlights) Analysis
2.10.3 IMG College (Collegiate Licensing Company) SWOT Analysis
2.10.4 IMG College (Collegiate Licensing Company) Product and Services
2.10.5 IMG College (Collegiate Licensing Company) Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.11 Electrolux
2.11.1 Electrolux Details
2.11.2 Electrolux Major Business and Total Revenue (Financial Highlights) Analysis
2.11.3 Electrolux SWOT Analysis
2.11.4 Electrolux Product and Services
2.11.5 Electrolux Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.12 The Pokémon Company International
2.12.1 The Pokémon Company International Details
2.12.2 The Pokémon Company International Major Business and Total Revenue (Financial Highlights) Analysis
2.12.3 The Pokémon Company International SWOT Analysis
2.12.4 The Pokémon Company International Product and Services
2.12.5 The Pokémon Company International Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.13 Sequential Brands Group
2.13.1 Sequential Brands Group Details
2.13.2 Sequential Brands Group Major Business and Total Revenue (Financial Highlights) Analysis
2.13.3 Sequential Brands Group SWOT Analysis
2.13.4 Sequential Brands Group Product and Services
2.13.5 Sequential Brands Group Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.14 Ferrari
2.14.1 Ferrari Details
2.14.2 Ferrari Major Business and Total Revenue (Financial Highlights) Analysis
2.14.3 Ferrari SWOT Analysis
2.14.4 Ferrari Product and Services
2.14.5 Ferrari Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.15 National Football League
2.15.1 National Football League Details
2.15.2 National Football League Major Business and Total Revenue (Financial Highlights) Analysis
2.15.3 National Football League SWOT Analysis
2.15.4 National Football League Product and Services
2.15.5 National Football League Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.16 National Basketball Association
2.16.1 National Basketball Association Details
2.16.2 National Basketball Association Major Business and Total Revenue (Financial Highlights) Analysis
2.16.3 National Basketball Association SWOT Analysis
2.16.4 National Basketball Association Product and Services
2.16.5 National Basketball Association Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.17 Westinghouse
2.17.1 Westinghouse Details
2.17.2 Westinghouse Major Business and Total Revenue (Financial Highlights) Analysis
2.17.3 Westinghouse SWOT Analysis
2.17.4 Westinghouse Product and Services
2.17.5 Westinghouse Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.18 Procter & Gamble
2.18.1 Procter & Gamble Details
2.18.2 Procter & Gamble Major Business and Total Revenue (Financial Highlights) Analysis
2.18.3 Procter & Gamble SWOT Analysis
2.18.4 Procter & Gamble Product and Services
2.18.3 Procter & Gamble Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.19 Warner Bros. Consumer Products
2.19.1 Warner Bros. Consumer Products Details
2.19.2 Warner Bros. Consumer Products Major Business and Total Revenue (Financial Highlights) Analysis
2.19.3 Warner Bros. Consumer Products SWOT Analysis
2.19.4 Warner Bros. Consumer Products Product and Services
2.19.5 Warner Bros. Consumer Products Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.20 General Motors
2.20.1 General Motors Details
2.20.2 General Motors Major Business and Total Revenue (Financial Highlights) Analysis
2.20.3 General Motors SWOT Analysis
2.20.4 General Motors Product and Services
2.20.5 General Motors Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.21 PGA Tour
2.21.1 PGA Tour Details
2.21.2 PGA Tour Major Business and Total Revenue (Financial Highlights) Analysis
2.21.3 PGA Tour SWOT Analysis
2.21.4 PGA Tour Product and Services
2.21.5 PGA Tour Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.22 Ralph Lauren
2.22.1 Ralph Lauren Details
2.22.2 Ralph Lauren Major Business and Total Revenue (Financial Highlights) Analysis
2.22.3 Ralph Lauren SWOT Analysis
2.22.4 Ralph Lauren Product and Services
2.22.5 Ralph Lauren Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.23 Stanley Black & Decker
2.23.1 Stanley Black & Decker Details
2.23.2 Stanley Black & Decker Major Business and Total Revenue (Financial Highlights) Analysis
2.23.3 Stanley Black & Decker SWOT Analysis
2.23.4 Stanley Black & Decker Product and Services
2.23.5 Stanley Black & Decker Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.24 The Hershey Company
2.24.1 The Hershey Company Details
2.24.2 The Hershey Company Major Business and Total Revenue (Financial Highlights) Analysis
2.24.3 The Hershey Company SWOT Analysis
2.24.4 The Hershey Company Product and Services
2.24.5 The Hershey Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.25 Sunkist Growers
2.25.1 Sunkist Growers Details
2.25.2 Sunkist Growers Major Business and Total Revenue (Financial Highlights) Analysis
2.25.3 Sunkist Growers SWOT Analysis
2.25.4 Sunkist Growers Product and Services
2.25.5 Sunkist Growers Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.26 BBC Worldwide
2.26.1 BBC Worldwide Details
2.26.2 BBC Worldwide Major Business and Total Revenue (Financial Highlights) Analysis
2.26.3 BBC Worldwide SWOT Analysis
2.26.4 BBC Worldwide Product and Services
2.26.5 BBC Worldwide Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.27 WWE
2.27.1 WWE Details
2.27.2 WWE Major Business and Total Revenue (Financial Highlights) Analysis
2.27.3 WWE SWOT Analysis
2.27.4 WWE Product and Services
2.27.5 WWE Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.28 Mattel
2.28.1 Mattel Details
2.28.2 Mattel Major Business and Total Revenue (Financial Highlights) Analysis
2.28.3 Mattel SWOT Analysis
2.28.4 Mattel Product and Services
2.28.5 Mattel Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.29 National Hockey League
2.29.1 National Hockey League Details
2.29.2 National Hockey League Major Business and Total Revenue (Financial Highlights) Analysis
2.29.3 National Hockey League SWOT Analysis
2.29.4 National Hockey League Product and Services
2.29.5 National Hockey League Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
2.30 Ford Motor Company
2.30.1 Ford Motor Company Details
2.30.2 Ford Motor Company Major Business and Total Revenue (Financial Highlights) Analysis
2.30.3 Ford Motor Company SWOT Analysis
2.30.4 Ford Motor Company Product and Services
2.30.5 Ford Motor Company Brand Licensing Revenue, Gross Margin and Market Share (2018-2019)
3 Market Competition, by Players
3.1 Global Brand Licensing Revenue and Share by Players (2015-2020)
3.2 Market Concentration Rate
3.2.1 Top 5 Brand Licensing Players Market Share
3.2.2 Top 10 Brand Licensing Players Market Share
3.3 Market Competition Trend
4 Market Size by Regions
4.1 Global Brand Licensing Revenue and Market Share by Regions
4.2 North America Brand Licensing Revenue and Growth Rate (2015-2020)
4.3 Europe Brand Licensing Revenue and Growth Rate (2015-2020)
4.4 Asia-Pacific Brand Licensing Revenue and Growth Rate (2015-2020)
4.5 South America Brand Licensing Revenue and Growth Rate (2015-2020)
4.6 Middle East & Africa Brand Licensing Revenue and Growth Rate (2015-2020)
5 North America Brand Licensing Revenue by Countries
5.1 North America Brand Licensing Revenue by Countries (2015-2020)
5.2 USA Brand Licensing Revenue and Growth Rate (2015-2020)
5.3 Canada Brand Licensing Revenue and Growth Rate (2015-2020)
5.4 Mexico Brand Licensing Revenue and Growth Rate (2015-2020)
6 Europe Brand Licensing Revenue by Countries
6.1 Europe Brand Licensing Revenue by Countries (2015-2020)
6.2 Germany Brand Licensing Revenue and Growth Rate (2015-2020)
6.3 UK Brand Licensing Revenue and Growth Rate (2015-2020)
6.4 France Brand Licensing Revenue and Growth Rate (2015-2020)
6.5 Russia Brand Licensing Revenue and Growth Rate (2015-2020)
6.6 Italy Brand Licensing Revenue and Growth Rate (2015-2020)
7 Asia-Pacific Brand Licensing Revenue by Countries
7.1 Asia-Pacific Brand Licensing Revenue by Countries (2015-2020)
7.2 China Brand Licensing Revenue and Growth Rate (2015-2020)
7.3 Japan Brand Licensing Revenue and Growth Rate (2015-2020)
7.4 Korea Brand Licensing Revenue and Growth Rate (2015-2020)
7.5 India Brand Licensing Revenue and Growth Rate (2015-2020)
7.6 Southeast Asia Brand Licensing Revenue and Growth Rate (2015-2020)
8 South America Brand Licensing Revenue by Countries
8.1 South America Brand Licensing Revenue by Countries (2015-2020)
8.2 Brazil Brand Licensing Revenue and Growth Rate (2015-2020)
8.3 Argentina Brand Licensing Revenue and Growth Rate (2015-2020)
9 Middle East & Africa Revenue Brand Licensing by Countries
9.1 Middle East & Africa Brand Licensing Revenue by Countries (2015-2020)
9.2 Saudi Arabia Brand Licensing Revenue and Growth Rate (2015-2020)
9.3 UAE Brand Licensing Revenue and Growth Rate (2015-2020)
9.4 Egypt Brand Licensing Revenue and Growth Rate (2015-2020)
9.5 South Africa Brand Licensing Revenue and Growth Rate (2015-2020)
10 Market Size Segment by Type
10.1 Global Brand Licensing Revenue and Market Share by Type (2015-2020)
10.2 Global Brand Licensing Market Forecast by Type (2019-2024)
10.3 Apparels Revenue Growth Rate (2015-2025)
10.4 Toys Revenue Growth Rate (2015-2025)
10.5 Accessories Revenue Growth Rate (2015-2025)
10.6 Home Decoration Revenue Growth Rate (2015-2025)
10.7 Software or Video Games Revenue Growth Rate (2015-2025)
10.8 Food and Beverage Revenue Growth Rate (2015-2025)
10.9 Others Revenue Growth Rate (2015-2025)
11 Global Brand Licensing Market Segment by Application
11.1 Global Brand Licensing Revenue Market Share by Application (2015-2020)
11.2 Brand Licensing Market Forecast by Application (2019-2024)
11.3 Entertainment Revenue Growth (2015-2020)
11.4 Corporate Trademarks or Brand Revenue Growth (2015-2020)
11.5 Fashion Revenue Growth (2015-2020)
11.6 Sports Revenue Growth (2015-2020)
11.7 Others Revenue Growth (2015-2020)
12 Global Brand Licensing Market Size Forecast (2021-2025)
12.1 Global Brand Licensing Market Size Forecast (2021-2025)
12.2 Global Brand Licensing Market Forecast by Regions (2021-2025)
12.3 North America Brand Licensing Revenue Market Forecast (2021-2025)
12.4 Europe Brand Licensing Revenue Market Forecast (2021-2025)
12.5 Asia-Pacific Brand Licensing Revenue Market Forecast (2021-2025)
12.6 South America Brand Licensing Revenue Market Forecast (2021-2025)
12.7 Middle East & Africa Brand Licensing Revenue Market Forecast (2021-2025)
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Data Source
14.3 Disclaimer
14.4 About US

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